Key focus areas
– Maintain relationships with affiliates and other partners as well as motivating partners to improve campaign performance.
– Source, evaluate, recruit and approve new affiliate partners.
– Monitor affiliate practices and ensure compliance.
– Implement initiatives that enhance affiliate productivity, create new growth opportunities and increase ROI.
– Monitor and analyse results of all campaigns, including weekly and monthly KPI reports (to identify strong and weak areas, and to help underachievers improve).
– Optimize all aspects of the affiliate program through established and new networks.
– Reactivate old affiliates and also targeted inactive players through specific affiliate campaigns.
– Answer Affiliate queries.
– Assist managing onsite content and affiliate marcomms – promotions visibility and adding information including game content and blogs.
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